The television is the widestspread medium of entertainment. The Idiot Box, as it is affectionately addressed, holds a very compulsive place in our homes. The Idiot Box, term is the endowment, bestowed upon especially to portray its plundering effect on the lives of the common men and his privacy. Its addiction is exemplary and no one, young, old, man, women have been able to survive, without being victimized by its effect… .
The remotest corner of the country, too is equipped with the presence of these medium. The television viewing is perhaps, the cheapest mode of entertainment available. With the advent of tele-serials, especially the Saas-Bahu daily soaps, the prime-time viewership has increased by leaps and bound. The kitchen politics, the existence of the villainous other women, the business competition and what not??? They have become the every day companions of the commoners and mostly women have tuned addicted to watching these daily soaps. Come what may and during the airing of these family sagas, the women folks are glued to their television sets.
And,
Thus, the Television viewing has taken the form of Obsessive Compulsive Disorder…
More and more tele-serials are being made portraying the rural culture, lifestyle and rituals. It is a common observation that viewers love to watch whatever they can relate to.. Thus, the subjects presenting the regressive mindset of society and the pain being forced upon them, finds the topmost slotting among the little educated class of small towns and rural regions. Where as this kind of regression oriented portrayals are looked down upon by the upper highly educated starta of urban areas. There are serials projecting their city culture and business rivalry and women not being weakening, but they do not fit in the mindset of the rural viewers.
And,
Even though, such television shows, even after being extremely popular with the urban crust and highly appreciated in the A&B of the viewership chart, [that is being viewed by the upper and upper and educated classes] fails to be achieving the higher TRP [television viewers points]. The income of the channel, airing the qualitative programme, is well dependant upon the Advertisement revenue it receives from the Advertisers.
Thus the channel has no other go but to create a TRP planned show.
And,
Qualitative programme, gaining soaring applause, loses ground for something [I would not say, dire but rather portraying something not so laudable in this current progressive period.]
The most haunted explaination that illuminates the whole scenario, is the jarring disparity that hammers our minds, is the Social Disparity, prevailing among the different startas of the society.
The Open Market Economy, adopted by our Govt. since 1991, in Late Shri Narsimha Rao’s times, has enabled the countrymen with availability of ample of trading facilities of imported commodities and the markets flooded with foreign goods. Thus, the people adopting to usage of overseas goods and their lifestyle going for a merry-go-round.
But,
These progressive change is only envisioned in the physical appearances. Its effects have no long lasting significance to the mental make up of those living in the rural areas.
If we dwell a little deeper in the scenario, one can visibly pin point the utmost cause that is the root cause of this horrific situation.
And,
That is.. Lack of Education ..
Education that enlightens the regressive mindsets and throw away the humiliating rituals that prevents the growth of body, mind and soul.
But,
In India, due to elevated level of social disparity, where rich have in abundance and the deprived dwell for basics, such a state of affairs, is inevitable.
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