Tuesday, October 1, 2013

Brand India-Pride India...

Recently, on visit to Mumbai, Shri Narendra Modi attended the celebration of 75 years of IAA global summit..
And,
What he talked about was “Brand India”..
Brand India-the word should inspire flow of patriotism in our veins.. The pride of being Indian and respect for India s prosperous heritage. Indian culture takes you back 5000 years, where Dholaveera was an international port, had stadium for 5000 people, had signboards  for directions. Why our advertisers do not promote these proud heritage? Indian music portrays mood of every hour, every occasion but its melodious soothing effect has been lost to current generation as it has not been marketed to suit their appetite. Indian medical root-Ayurved has remained not so accepted among the current generation as the packaging lacks attractiveness to appeal the eyes...
It all constitute to single conclusion..
Lack of national pride...
We, indulge so very easily and instantly, in condemning backwardness of infrastructural development of our country but have we tried to promote and propagate the rich saga of cultural heritage around the globe? Condemning the lacking facilities is an easy task and we believe our duty ends there...
but,
there is difference between condemning and criticizing...
Criticizing is for bettering the deficiency..
And,
Our deficiencies can be overcome with colorful packaging and eye-catching marketing...
But,
For that one has to love Bharat..

Bharatmata ki Jai.

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