Recently, on visit to Mumbai, Shri Narendra Modi attended
the celebration of 75 years of IAA global summit..
And,
What he talked about was “Brand India”..
Brand India-the word should inspire flow of patriotism in
our veins.. The pride of being Indian and respect for India s prosperous
heritage. Indian culture takes you back 5000 years, where Dholaveera was an
international port, had stadium for 5000 people, had signboards for directions. Why our advertisers do not
promote these proud heritage? Indian music portrays mood of every hour, every
occasion but its melodious soothing effect has been lost to current generation
as it has not been marketed to suit their appetite. Indian medical root-Ayurved
has remained not so accepted among the current generation as the packaging
lacks attractiveness to appeal the eyes...
It all constitute to single conclusion..
Lack of national pride...
We, indulge so very easily and instantly, in condemning
backwardness of infrastructural development of our country but have we tried to
promote and propagate the rich saga of cultural heritage around the globe?
Condemning the lacking facilities is an easy task and we believe our duty ends
there...
but,
there is difference between condemning and criticizing...
Criticizing is for bettering the deficiency..
And,
Our deficiencies can be overcome with colorful packaging and
eye-catching marketing...
But,
For that one has to love Bharat..
Bharatmata ki Jai.
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